About

Meet the person who turns your creative projects into life.
Principal, Owner
Donna Hergenroeder

Good listeners are good marketers.

I grew up studying the artwork on my dad’s 1960s albums. A stock broker by day, his joy was splicing jazz on the 8-track at night. My mother leaned classic. In middle school my music teacher put on Dave Brubeck’s Take Five to teach conducting. Spark! I heard the five beats right away.

This is how I listen – with joy and anticipation.

My clients are unique, lively and sometimes
just need the right audience at the right time.

When I was 17 my dad died. I wanted to know how he got cancer, so I worked as a microbiologist and earned a bachelor of nutrition science. (I found out.) Penn hired me as a biochemist which I appreciated, but I got restless in a lab with rats and no windows. At night I hurried over to Wharton classes (like my dad decades before) in a bloody lab coat and, doing well, decided to be in business right there and then!

I was lucky to be hired by a Baltimore food broker. With my sales mentor, we blew the lid off the wholesale sector. But it wasn’t until Johns Hopkins trusted me to run a few events that I was exposed to the beauty of creative marketing. I finished a masters in time to start my career where I’ve been helping businesses for decades. I Take Five to reflect and appreciate everyone who’s sparked me along the way.

Principal, Owner
Donna Hergenroeder

Good listeners are good marketers.

I grew up studying the artwork on my dad’s 1960s albums. A stock broker by day, his joy was splicing jazz on the 8-track at night. My mother leaned classic. In middle school my music teacher put on Dave Brubeck’s Take Five to teach conducting. Spark! I heard the five beats right away.

This is how I listen – with joy and anticipation. My clients are unique, lively and sometimes just need the right audience at the right time.

When I was 17 my dad died. I wanted to know how he got cancer, so I worked as a microbiologist and earned a bachelor of nutrition science. (I found out.) Penn hired me as a biochemist which I appreciated, but I got restless in a lab with rats and no windows. At night I hurried over to Wharton classes (like my dad decades before) in a bloody lab coat and, doing well, decided to be in business right then and there.

I was lucky to be hired by a Baltimore food broker. With my sales mentor, we blew the lid off the wholesale sector. But it wasn’t until Johns Hopkins trusted me to run a few events that I was exposed to the beauty of creative marketing. I finished a masters in time to start my career where I’ve been helping businesses for decades. I Take Five to reflect and appreciate everyone who’s sparked me along the way.

This site is dedicated to my father.